Film Promotions: The Greatest Miracle and For Greater Glory
Moved by the message of their films, The Greatest Miracle and For Greater Glory, CCC teamed with the Mexican production company, Dos Corazonés Films, to promote their movies’ theatrical releases in the US. CCC assembled a team of professionals and volunteers across several key markets. We collaborated with more then 230 volunteers to drive the Grassroots campaigns, focused on reaching the Hispanic market.
The Greatest Miracle (2011), is a 3D animation that chronicles the spiritual journey of three strangers, guided by their guardian angels to a deeper understanding of God’s love. Taking place within the context of Mass, it brings the spiritual truth behind the miracle of the Eucharist to life.
For Greater Glory: The True Story of Cristiada (2012), is the action epic based on the true story of the 1920s Cristero War and the revolt of the faithful that rocked 20th Century North America.
Some highlights of our efforts include:
- Distributing (literally tons) of print material throughout various parts of the country
- Promoting at religious and community events
- Coordinating efforts with lay and religious leaders
- Utilizing media
- Organizing advanced screenings, including those hosted by the Latino legal civil rights organization, MALDEF
- Collaborating with the Knights of Columbus on a tour of the Cristero Martyrs relics
Over opening weekend, For Greater Glory earned a spot among the top 10 films in overall box office for all films in release. Our team worked in areas that resulted in that top 100 theaters across the nation.
The Greatest Miracle is the first 3D film to come out of Mexico. It was released both in Spanish and English in November 2011. What a great achievement to have a film about the Holy Mass shown for over 3 months in theaters throughout the US!
Catholic TV Kids Club Vacation Bible School
Catholic TV Network’s Vacation Bible School featured several of the Saints from CCC’s films. During the weeks of June 18, July 9, and August 13, a different saint and coordinating craft was featured in an animated special. How could kids not have fun while making St. Patrick Shamrock Pinwheels and Fatima Handprint Paper Plate Suns?
During Vacation Bible school weeks, CCC’s films were broadcast on the CatholicTV Kids Club each day at 8:00 am and 12:30 pm EST.